A competition held by Solvia to select a proposal for the construction of a residential building at Calle Pujades in Barcelona. This was a restricted initiative that was only open to the participation of the 9 finalist teams of the “Welcome Home – Solvia Award for Innovation in Housing Design” competition.
The aim of this competition was to go a step further in reflecting on the type of housing that the 21st-century society needs, with the challenge of materialising innovative concepts in the home that respond to the new social, economic, technological and environmental models. Moreover, it was particularly important that the proposal did not stand out in its envisaged setting. In other words, one of the main requirements was that the project fit into its environment, taking into account the physical and urban planning limitations of a specific urban location.
The Judges’ Panel was presided over by Francisco Pérez (Director of the Solvia Development Unit) and included Noemí Musquera (Valls-Musquera Arquitectos), Antoni Sorolla (Deputy Manager for Housing at the Barcelona City Council), Josep Bohigas (Bopbaa Arquitectes), José Luis Martín (Technical Manager of Real Estate at Solvia) and Anna Guanter (Director of Innovation at Solvia).
The winning proposal bears the title “Cheap is more” and was created by architects Federico Ortiz and Lucía de Val. The Judges’ Panel selected this project for its effort to engage in a dialogue with the image and setting of Poblenou, making an interesting physical reading of both its own surroundings and of the residential models associated with the area of Poblenou and 22 @. The Judges’ Panel also valued the ingenuity of the design of a home that can add onto or subtract from itself, making it possible to adapt the home to the different changing needs of its occupants throughout their life cycle.